Innovation and integration offers print a positive future

Innovative applications are giving print a renewed lease of life, re-affirming print’s position as a powerful medium within the communications mix, which can stimulate response rates and return on investment.

Evidence presented to delegates showed that people spend 90% more time looking at a printed newspaper than an online edition.

Read the full story here: http://www.adcomms.co.uk/media-centre/two-sides/innovation-and-integration-offers-print-a-positive-future-says-industry-experts

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