News UK rebrands 8,300-plus newsagents in printed newspaper push

Over 8,300 independent newsagents across the UK and Ireland have been rebranded in a push to sell more printed copies of The Sun and The Times.

Increasing newspaper sales can make a marked difference to retailers’ bottom lines, said News UK, quoting HiM! CTP 2013 research that 69% of shoppers buy other items in addition to a newspaper, with those buyers tending to be more loyal (the research claims that 35% of newspaper buyers visit the same store every day compared to 22% of non-newspaper buyers).

Read the full article here: http://www.printweek.com/print-week/news/1146225/news-uk-rebrands-300-plus-newsagents-printed-newspaper-push

 

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