The Challenge

Home Store + More needed something NEW.
They wanted to change their traditional A4 glossy brochure to something different.

The Solution

Webprint transformed this into a smaller non glossy booklet.

We provided a complete one stop print and distribution solution, at an economical price, allowing Home Store + More to communicate their monthly offers in a high quality package.

A 32 page booklet was printed on high grade premium 70gsm Woodfree uncoated paper that complimented the Home Store + More range. Its bright and tactile form was perfect for showcasing the vast product range. It is ideal for use as point of sale material in store, the perfect size to fit in a handbag or briefcase, for insertion into newspapers and door to door distribution.

The Distribution

• Point of sale in 17 Home Store + More stores.
• Inserted in 11 Regional newspapers in the store catchment areas.
• Delivered to approximately half a million urban homes.

The Result

Colour schemes chosen, bright matt paper, and crisp, clean, glare-free reproduction make this unique product stand out and attract attention.

The result was extremely positive. Home Store + More found that the magazine increased footfall to their stores and was also a powerful tool for increasing online traffic.